The foundation for the analysis application was developed over the past 5 years by the team at North, a California based consumer centric incubator who works with select entrepreneurs and large corporate partners to identify and capture disruptive growth opportunities. Venture 360 is a division within North that helps entrepreneurs accelerate the growth of new ventures, as well as support investor partners with their new venture analysis process.

The Venture 360 systems and software enable a consistent venture analysis process and an output report based on a pool of data from a wide variety of comparable ventures. You can read more about how the Venture 360 Analysis methodology was developed at: www.venturephenomeproject.com.

Venture 360 has teamed up with some of the leading thinkers in the early-stage marketplace to help them become better investors, and to make a positive impact on the industry as a whole. The software platform (with the help of Citrusbyte) was launched in the spring of 2009. Already there have been over a dozen early stage venture investment groups who have adopted the Venture 360 tools. In the first few months since launch, over 1,000 investors have reviewed Venture 360 Reports and the feedback has been overwhelmingly positive. Our goal is to make early-stage deal evaluation and investing a more transparent and efficient process because we believe it is from here that overall economic growth will emerge.